human Claw Machine
Telenet’s Year-End Activation
Telenet and Butik Agency are thrilled to launch a memorable year-end campaign: a life-sized human grabbing machine!
Sculture produced this innovative attraction.
Visitors at the Grand Bazar Antwerp got the chance to gear up, hover over a giant gift box, and grab real presents — all while suspended from a mechanical arm like a human claw in an arcade game. The playful setup brought tons of joy, laughter, and golden memories to the heart of the mall.
From concept to execution, this activation delivered immersive fun and a perfect mix of creativity and brand engagement.
Client: Telenet
Agency: Butik
Production: Sculture
Media: Native Nation
