human Claw Machine
TELENET’S YEAR-END ACTIVATION
a life-sized human grabbing machine.
From arcade game to real-life experience.
Visitors at the Grand Bazar Antwerp stepped into a life-sized human grabbing machine that transformed a classic arcade game into a real-world experience. Suspended from a mechanical arm, participants hovered over a giant gift box and grabbed real presents.
The activation brought joy and interaction to the heart of the mall, delivering an immersive experience that combined creativity and brand engagement.
Client: Telenet
Agency: Butik
Production: Sculture
Media: Native Nation
